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Creator Channels and Connected TV: How Viewing Habits Are Evolving

Person using a smart TV remote in a living room, TV screen showing multiple creator thumbnails, smartphone and laptop mirroring a creator thumbnail.

Introduction Creator channels on connected TV (CTV) represent a new intersection between the creator economy and the evolving ways people watch online video. Historically, individual creators primarily distributed short-form and long-form video via mobile-first platforms and desktop web sites. As households adopt streaming devices and smart TVs, many creators and distributors are experimenting with bringing … Read more

AI Personalization and Streaming Privacy: Questions to Ask

Living room with a smart TV displaying abstract AI data overlays and a small privacy shield icon

Introduction As streaming services increasingly use machine learning to tailor recommendations, viewers are getting more personalized experiences — but that personalization relies on data. From what you watch to how long you pause a show, multiple signals feed recommendation engines. At the same time, smart TVs and streaming apps collect other information such as device … Read more

How to Evaluate AI Features in a Smart TV

Person using voice control on a smart TV in a living room, with interface icons and schematic AI overlay.

Introduction Smart TVs increasingly advertise “AI” as a selling point: smarter picture and sound, voice assistants built into the remote, personalized recommendations and hands-free controls. Those claims can help you find a set that fits your viewing habits — or they can be marketing fluff that adds cost and risk without meaningful benefit. This guide … Read more