Introduction AI capabilities are being woven into streaming products across content discovery, video processing, compression, accessibility, and advertising. Vendors often use terms like “AI-powered” or “machine learning-enhanced” in marketing materials. Those phrases can describe meaningful engineering advances — or they can be shorthand for incremental features, proprietary tooling, or pilot-stage work that won’t match marketing … Read more

Introduction Personalized TV advertising is reshaping how advertisers reach audiences on connected TV (CTV) platforms. As streaming replaces or supplements linear broadcast for many viewers, advertisers increasingly rely on data signals to move beyond household- or channel-level buys. Understanding which signals are available, how they are used, and the trade-offs they carry is critical for … Read more

Introduction The streaming landscape has matured beyond subscriptions alone. One of the fastest-growing formats is the FAST channel: free, ad‑supported streams that look and feel like traditional linear TV but are delivered over the internet. FAST channels are commonly accessed through connected TVs (CTV), smart-TV apps, and some mobile or desktop platforms. This article explains … Read more